jQuery.fn.liScroll = function(settings) {
        settings = jQuery.extend({
        travelocity: 0.05
        }, settings);
        return this.each(function(){
                var $strip = jQuery(this);
                $strip.addClass("newsticker");
                var stripWidth = 0;
                var $mask = $strip.wrap("<div class='mask'></div>");
                var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");
                var containerWidth = $strip.parent().parent().width();  //a.k.a. 'mask' width
                $strip.find("li").each(function(i){
                stripWidth += jQuery(this, i).outerWidth(true); // thanks to Michael Haszprunar
                });
                $strip.width(stripWidth);
                var totalTravel = stripWidth+containerWidth;
                var defTiming = totalTravel/settings.travelocity;   // thanks to Scott Waye
                function scrollnews(spazio, tempo){
                $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
                }
                scrollnews(totalTravel, defTiming);
        });
};